Like the Real World.

Online Aesthetics and Habits Transferred to the Physical Space

Like Button

LikeButton refers to the concept introduced by Facebook to express one’s affirmation in pressing digital Like buttons. The possibility to hit “Like” is available within the social network platform referring to actions taken, statements said and media uploaded, as well as integrated into external websites and services that have a page on Facebook. Facebook itself calls theLike button their most important “Social Plugin” [1], enabling users to share a page (or almost any other content) with their friends, expressing that they “liked” it. For widespread general use, Facebook provides a plugin for your side, generating your personal Like button code [1]. Besides the importance within the peer group to see who actually liked what, the amount of “Likes” a page gets (be it a person or service or anything else) is a strong indication of general interest, acceptance and affirmation. The public display of the total number is therefore an essential part of the service. Facebook addresses this in including the number of people who liked a site within the automatically generated digital badge – thus becoming visible for anybody else who happens to visit the site.

Facebook Like button, as created through the web interface on Facebook’s own site for inclusion on personal websites online .

Recently also other companies started experimenting with the inclusion of these online elements into physical space, handing out RFID tags to people and providing reading devices where they can check in. The display of Likes and other actions happened just online. This means, while people could engage with social media in real world, they only could see the effects of it online. Also, while conveniently providing the ID of the user, swiping a chip over a terminal might not be the most intuitive interaction. Our main interest lies in actually giving the Like statement a physical presence. This includes displaying the important information of how many people liked something to the user, as well as providing an adequate interface. The result is a wearable badge freely attachable to any objects or clothes. The visual
appearance is based on the design suggested by Facebook; expressing Like includes pressing a button, resulting in an immediate update of the total number of “people who like this”, visible on place and online.


Like Button Prototype

3 Responses to “Like Button”

  1. Austin Dillard
    on Okt 22nd, 2011
    @ 3:31 pm

    hello,everybody,it’s a good art,it’s useful for me,thanks!

  2. Andrea
    on Nov 6th, 2011
    @ 1:23 pm

    Can i see the code?

  3. Martin Dimovski
    on Apr 12th, 2012
    @ 9:06 am

    Hi there!

    My name is Martin Dimovski and I am studying the third year as bachelor interaction designer at Malmö University. Me and my colleague Valentin Cvetkovski are just finishing our bachelor thesis and we have made a project similar to your “LikeButton”. First of all we’d like to say that your project was excellent and really inspirational for us, and we would like, with your permission of course, to include some your work in our thesis as a source of inspirational related work to ours. We would also like to know if you have done any continued work with the project and if you have any tip you would like to share with us.

    You can have a look at our project here:

    We would be very thankful for any commments and replies.

    Best regards,

    Martin Dimovski
    IDK-09, Malmö University, K3

    Valentin Cvetkovski
    IDK-09, Malmö University, K3

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